Posters on India's forehead

Posters on India’s forehead

Introduction

A well painted beautiful walls hiding behind a political or cinema advertisement.  Bridges plastered  full of unorganized posters. Street lamps posts bearing or hanging  various advertisement cards.  City buses  bearing scribbling signature of the so called  ‘popular youth’. Train coaches  enter us  with confusing and unnecessary stickers.

These are our India’s public properties – or the ‘great public walls’.  These public walls are constructed as our infrastructure develops. These signs of development simply bear the burden of advertisement in all forms. They lose their originality and simply are walls of posters; bridges of papers; lamp posts of cards; buses of scribbling & signature and train coaches of stickers.

That’s all fine.  Are we notice this immature poster-behavior. Yes, we notice it. But, we notice only the notice displayed.

Poster Culture

From the perception of citizens, poster and advertisements are good to be informed. But, they are pasted on wrong places – mostly in our good public walls.  As we walk, cycle or go for a ride we watch poster advertisements.  Ours is a ‘poster-culture’, a new culture in emergence. Mistakenly, neither the Government nor the public have contradiction in understanding the full meaning of beautification of our cities.

From planting trees to plastering make-shift tiles we mean beautification.  While, on the process we do not understand or see the posters on our public walls as a hindrance to our beautification efforts. Poster culture has (going to) become our new-culture. Then, it would be insignificance to our significant public walls.

Politics of Posters

India’s political parties across political spectrum require or depend on poster advertisements for their popularity for, political parties it is the paper more than any latest technology that will be useful. One day it is going to be the way that before election plans parties should have to plan for finding places on the walls and bridges of our country. 

No need to worry or wonder for parties having separate committee to manage posters and walls. Then, ours is truly a poster-politics.  Is it not? Yes, posters are evidences. 

Poster-cinema

The cinema medium will loosen its presence if not they use posters. What is interestingly unsavory is that behind a booming mass media they heavily depend on posters. The impact – one need not ask for new releases, go out of home, turn anywhere, you will see best clusters of posters. Of course, it is free for you, as it’s free for the posters on the walls.  But, remember you will be charged if you go to theatre.

The Technology Savior

Fortunately, we brought changes in the form of technology. We only need the determination to practice for the decay of poster culture.

The latest development of mass media and fast breeding  mobile phones  with  useful applications, we can turn technology a savior of our public walls. By a methodology, constructive use of technology avoid the dependence  on posters – helps us to automatically beautify our public walls.

The Government way

In the issue of poster advertisement on our public walls, Government could play a larger role. In time, with the understanding the problem posed by poster advertisements, our Government can save our public walls in the following ways,

1.      Effective implementation of article 49 of Directive Principles of State Policy (DPSP) on protection monument and object of national importance.

2.      Make specific rules and orders to regulate poster advertisements.

3.      Bestowing poster advertisement with a specific ministry or could form temporary commission.

Thus government takes full responsibility of creating awareness on the issue.

Citizen Charter

Interestingly, a long has been said, discussed and debated on the issue of poster advertisements.  We live in the nation. Hence, we naturally derive the responsibility of safeguarding our public properties.  Therefore

1.      Strictly follow the three (6,7 and 9) of the eleven fundamental duties enshrined in our constitution,  in part  IVA  directs the citizens to, preserve protect and safeguard our heritage, environment and public property.

2.      Promote  ‘Save the public walls’ campaign

3.      Help Government in addressing these problems.

Therefore, protecting our public walls is our natural right and responsibility.

Conclusion

It’s India! A credibly incredible India – our India! The ultimate beauty of our nation is diverse and positively difficult to understand – irks an eagerness to explore more of  India.  All the public walls – properties of Government are our own. We only manage it through a Government. we exhibit enormous magnitude of respect to our public walls. Here, cooperation among people, civil societies, media and the Government would enable the process easier, coming to gather pave new understanding of prosperity not only on poster advertisements but also on all flaring social issues.

Finally, walls do not harm us. So, we do not punish the public walls with poster advertisements. Then, who wound? Who bear the pain?

Leave the pain; imagine walls without ‘STICK NO BILLS’ sign.